3 Reasons Solo Practitioners Take the Opportunity to Share Law Office Space

 As we mentioned in our blog post, "You can't run a Law Practice From a Coffee Shop, http://www.lawspacematch.com/2011/06/you_cant_run_a_law_practice_from_a_coffee_shop/, you cannot practice in a cafe forever. Considering an appropriate level of professionalism, an attorney's ethical duty to maintain a client's secrets and confidences confidential, and for your own working quiet space, lawyers need a law office. Why not space share with an existing law firm? Here are three reasons to proceed with space sharing.  

1.   Less day to day hassle

  A law office filled with attorneys typically has all the tools a lawyer needs in their practice, including: a community scanner, an option for an available phone system/voicemail messaging, copying, faxing and even adequate parking. Not to mention a conference room, perhaps a receptionist and waiting area for clients. Seasoned lawyers, holding a long-term lease or owning LawSpace are more than willing to have a solo practitioner share law space. "Package" deals or a la carte deals are available. The headaches of staffing, machine upkeep and office décor or maintenance are shifted to someone else so that solo practitioners can focus on legal expertise and developing their practice.

2.   Filling the Pipeline

We all know it takes a lot of time to meet clients, prepare for litigation, draft documents or close a transaction.  With multiple lawyers just down the hall, a small law firm can usually obtain periodic referrals of clients from overloaded attorneys who need help.   It’s true, if you’re down the hall, you’re the first one an overloaded attorney will consider.  Proximity is key.   And remember, these lawyers are probably practicing in different practice areas so complimenting their practice means more clients landing on your desk.

3.  Reduction of Your Risk

Some solo practitioners and small law firms may opt to avoid malpractice insurance payments.  All the more reason to a join a law office rental sharing situation.  Young lawyers are more apt to ask questions and get a “second opinion” from an attorney they know, trust and who is accessible.  Bouncing ideas off another lawyer about a family law matter, or how to file a mechanic’s lien may substantially reduce your risk of malpractice.  This is important, particularly, when you don’t have malpractice insurance.

  •  At www.LawSpaceMatch.com, we are small law, we know small law and we help small law.  This is a platform for attorneys with empty law office space to list empty space and attorneys wanting space sharing opportunities. 
  • Free search approximately 40,000 zip codes.  
  • As a solo practitioner for over 20 years, the founder created LawSpaceMatch to aid and support “small law” and their need to share office space fast and efficiently. 

Increase Your Law Firm's Marketing Visibility

Are you looking for ways to market your law firm to future clients? Read on for some ideas to boost your law firm's visibility.

1. Create a Logo Design or Branding Sign for your Law Firm

A logo is a visualization of your company's brand and can help clients recognize your law firm. A customized law firm branding sign can list your firm's name, practice areas and website. You can display your logo and branding sign in the lobby of your office or in advertisements. Branding signs can cost $45.00.

2. Get Listed in a Niche Directory

A niche directory is a web directory that focuses on a particular industry or theme and lists relevant companies in its directory. Participating in a niche directory can help future clients find your business easier and faster. Niche directory services can cost $99.00 a month.

3. Utilize Search Engine Optimization

Search Engine Optimization (SEO) uses a variety of strategies (keywords, content, social media, etc.) to increase visitors to a website by increasing its page rank on search engines. Search Engine Optimization services can cost $399.00 a month.

4. Be Featured as a Guest on a Radio Podcast

As a featured guest on a radio podcast, you can broadcast your legal experience and firm specialties to an audience of future clients. Radio podcast interviews can be replayed numerous times, published to your website/social media accounts and Search Engine Optimized. Radio podcast interviews can cost $499.00.

5. Hire a Marketing Company

Marketing companies can employ different tactics to promote your business and advise your law firm on how to attract more clients. A law firm marketing plan can cost $599.00 a month.

6. Share an Office Space

Working in a shared office space with other attorneys is another way to market your law firm. Attorneys who share an office space can refer clients to each other and split the expenses of networking. Sharing an office space not only offers marketing benefits, but also cost reducing measures like shared office equipment and reduced rent.

 

Before pursuing a costly marketing technique consider sharing an office space. Lawspacematch.com efficiently connects attorneys looking for a shared office with law firms who are looking to rent out empty office space.

 

 

We all need New Clients....Here are some tips

According to a survey conducted by Thomson Reuters Solo and Small Law Firm group, the biggest challenge for solo and small firm law practices is acquiring new clients. Here are some tips for getting new clients.

1. Network, Network, Network! Attend conferences and networking events. Join a bar association, professional organization or committee. Reach out to other lawyers, but also connect with non-lawyers who work in the same field as you. Let your family, friends and acquaintances know about your practice and specialties. Besides networking in person, be sure to network online too. Do whatever you can to get the word out about your practice.

2. Establish and Maintain an Online Presence Establish a professional website for your law practice. Create a social media account on Twitter, LinkedIn, Facebook or Avvo. Continually update and participate in social media like contributing to Avvo forums or posting tweets about legal matters. Start a legal blog that provides helpful information your target audience is interested in. You can link your blog posts to your Facebook, LinkedIn or Twitter account.

3. Referrals Maintain relationships with past clients and inform them of all the services your law practice provides. Referrals can also come from other attorneys. Attorneys who work in a shared office space can recommend potential clients. Sharing an office space with other attorneys provides many benefits like a strong attorney network, shared resources (printers, wi-fi, conference rooms etc.), reduced rent and a focused work environment.

4. Karma is Real Just because a particular client isn't a good fit for your practice doesn't mean they're not a good fit for someone else's. Don't be afraid to refer a client you wouldn't normally take to other practices. Who knows, maybe other attorneys just met with someone that would benefit more from your area of expertise. Source: http://www.lawsitesblog.com/2016/07/exclusive-survey-results-small-firms-greatest-challenges-theyre-address.html 

Creative Attorney Space Sharing Arrangements

With the road paved for sharing office space, attorneys seek options for finding suitable space with great amenities and a place for exchanging expertise with other like-minded professionals. A typical sublease may be feasible, allowing attorneys the avoidance of "dark space" for an extended period of time; however, other space sharing arrangements are available. While subleasing law office space means space that has been leased by a tenant and is being offered for lease back to the market by the tenant with the lease obligation, sometimes a sublease is not the answer. Got Law Space? At least be thoughtful about it. Sharing law space is a great way to cut costs. Creative lawyers are approaching law firms and groups of lawyers already sharing space and cutting that pie of office space in various pieces which represent benefits for the law firm and the mobile attorney. By presenting space sharing proposals that cater exactly to the needs of the attorney seeking space, it is a win/win situation. Perhaps an attorney only needs a conference room to meet with clients or conduct attorney team discussions. 

Instead of seeking virtual office space from generic office suites, attorneys are approaching other attorneys with law offices located nearby clients or their home. And those attorneys receiving those creative space sharing arrangements who are business minded are accepting those proposals - after satisfactory due diligence of course. It's good for you; it's good for me. Atlanta office vacancy still exists and Atlanta lawyers, as well as lawyers in nine other states are posting and listing empty office space on www.lawspacematch.com. Lawyers should be flexible in providing office sharing arrangements as long as they are comfortable with the lawyers sharing conference rooms and standing at the copy machine. Sharing law space means finding a good match. Resources are shared: whether an actual office is subleased or a conference room once a month is provided. Further benefits include: networking, networking, networking, which is a fruit of this synergy. There is always the potential client referral coming from that attorney using the conference room to an attorney granting law space who specializes in an area of law. Or vice versa. Also, costs are reduced: creative attorneys may offer an a la carte approach to the needed services sought for the mobile attorney or a flat rate per week or month. It is a no lose situation.

The mission of www.lawspacematch.com is to assist the legal profession by creating a web site targeted for attorneys in transition and law firms with empty office space. Immediate opportunities for attorneys desiring relocation may be found with criteria-based custom searches or views by zip codes. It's simple. And its FREE to post or search for law space. Law firms post available office space; attorneys search and find space while simultaneously posting their professional profiles on our site. www.LawSpaceMatch.com is a matching site like no other and benefits both the law firms and the attorneys by directly connecting these two parties. See Also: The Business of Law, Law Firms with Unused Offices,

Job Outsourcing: What Does it Mean for the Legal Profession?

"Outsourcing" is not a term with which I am particularly familiar. The word is tossed around as something that takes jobs away from Americans, as companies take advantage of cheap labor prices in other countries. I have always associated this phenomenon with industries such as computer technology and automotive manufacturing. When I heard of law firms practicing outsourcing, I was baffled to say the least. And the most intriguing fact is that this technique is not a new development.

After finding an article in the New York Times 2010 archive reporting on legal outsourcing, I was curious to know just how long this practice has been in use. It turns out, the earliest occurrence of legal outsourcing dates back to the mid-nineties. Considering all the backlash industrial outsourcing has received, it is surprising to see that legal outsourcing has not only stayed, but actually has grown. For the firms there is a practical and economical reason for sending certain jobs overseas and it is the same reason that drives many other industries abroad--labor is cheaper. Why spend 200 dollars an hour for an employee performing basic research when you can spend half that abroad? Or, as the website CPA Global puts it, "when [lawyers] are free to focus on the big things, they can produce even greater results." CPA Global posits that with the removal of menial tasks, lawyers can truly work to the best of their ability. This sounds like a good thing. Who doesn't want their lawyer to have a clear mind when the time comes for trial? But as an undergraduate, this is not good news. Many of the jobs that are sent to countries like India are those that normally go to entry-level lawyers and law students just getting their feet wet. This is sadly just more bad news to consider along with the decline in jobs for law school graduates. How is a student supposed to find work when that work is suddenly being shipped elsewhere? Well, there really isn't cause to worry, yet.

Legal outsourcing is still a rather small niche. But some very good advice can be found in an article posted by Merrick Pastore in April on LawSpaceMatch.com. The article impresses upon all up-and-coming lawyers the importance of networking. When a firm hires a lawyer from another country, they are a faceless and possibly nameless being. An American law student on the other hand certainly doesn't have to be. Networking allows employers to see potential and gauge drive of legal hopefuls. By showing a little tenacity, it is possible to convince others that you are worth the greater paycheck. Sources: http://www.cpaglobal.com/legal_services_outsourcing/ http://www.nytimes.com/2010/08/05/business/global/05legal.html?pagewanted=2 Contributed By: Meg R. DeFrancesco See Also: The Pre-Law Outlook, Advice on Summer Jobs: Both for Now and in the Future, Should I Stay in School? Just Look at the Unemployment Rate

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